Customer Data Platforms

Lakefront Data Solutions knows CDPs. We audit, implement, and operationalize Customer Data Platforms for our clients every day. Our engineering team holds numerous certifications across leading CDP platforms—including Treasure Data, Segment, and Salesforce Data Cloud ensuring we remain aligned with the latest product innovations and best practices. Explore our CDP service offerings below.

Implementation

CDP Platform Setup & Configuration

  • Initial deployment of CDP platforms like Treasure Data, Segment or Salesforce Data Cloud.

  • Identity resolution and unification rules configuration to consolidate fragmented profiles.

  • Custom taxonomy and event schema design to reflect customer journey touchpoints.

Data Ingestion & Instrumentation

  • Integration of web, mobile, and offline data sources via SDKs, APIs, or server-side ingestion.

  • Configuration of real-time event pipelines for behavioral tracking.

  • Setup of consent management and privacy-first data capture mechanisms.

Integration Services

MarTech & AdTech Integration

  • Connect CDPs to marketing tools like Adobe Campaign, Braze, or Mailchimp.

  • Enable data sync with advertising platforms (e.g., Google Ads, Meta, LinkedIn).

  • Orchestrate audience activation workflows across channels.

Backend System Integration

  • Integrate CDPs with CRMs, ERPs, e-commerce, and support systems.

  • Configure secure APIs or middleware to facilitate bi-directional data flow.

  • Ensure GDPR/CCPA-compliant data governance throughout integration.

Data Engineering & Analytics

CDP Data Warehousing

  • Design pipelines to stream CDP data into cloud data warehouses (e.g., Snowflake, BigQuery).

  • Support historical backfills and incremental updates for analytical workloads.

  • Create centralized customer 360 tables for cross-functional reporting.

Audience Analytics & Segmentation

  • Build advanced segmentation models based on behavioral, transactional, and demographic data.

  • Develop cohort analyses and customer journey visualizations.

  • Enable real-time audience refresh based on customer actions.

    Predictive Modeling

  • Apply machine learning to predict churn, conversion, or product affinity.

  • Integrate predictive scores back into CDP profiles for personalization.

  • A/B test model-driven campaigns and track performance lift.

Process Automation

Customer Journey Orchestration

  • Configure multi-step campaigns triggered by real-time behavioral signals.

  • Use branching logic and conditional steps to deliver personalized experiences.

  • Coordinate messaging across email, SMS, push, and web channels.

Data Lifecycle Automation

  • Automate PII obfuscation, profile merges, or stale data purges.

  • Schedule enrichment jobs (e.g., reverse ETL, 3rd-party data appends).

  • Maintain up-to-date audience lists for campaign targeting.

    Custom Connectors & Extensions

  • Develop connectors for proprietary data sources or tools not natively supported.

  • Extend platform capabilities with custom scripts, functions, or integrations.

  • Embed CDP features within internal portals or dashboards.

    Real-Time Personalization

  • Enable dynamic website or app content using CDP profile data.

  • Power contextual offers, banners, or product recommendations.

  • Connect to experimentation platforms for continuous optimization.

Governance & Support

CDP Health Audits

  • Evaluate data quality, latency, and platform utilization.

  • Benchmark against best practices in data governance and activation.

  • Provide actionable recommendations for technical and strategic improvements.

User Training and Adoption

  • Conduct enablement sessions for marketing, data, and engineering teams.

  • Provide documentation and playbooks tailored to your CDP implementation.

  • Promote internal CDP literacy to increase adoption and ROI.

Ongoing Managed Services

  • Offer tiered support plans covering monitoring, maintenance, and enhancements.

  • Serve as your CDP admin, implementation partner, or data strategy consultant.

  • Keep you aligned with evolving platform capabilities and industry trends.

Interested in our CDP Services?